“Oh-oh…Lindsay’s behind the wheel again…”

Ford’s Global VP/Marketing and Sales, Jim Farley, was waxing on about data privacy as a participant in a panel discussion at an electronics trade show in Las Vegas. He was making a point regrading how much data Ford has on its customers, and its possible uses, and stunned audience members when he said, “We know everyone who breaks the law, we know when you’re doing it. We have GPS in your car, so we know what you’re doing. By the way, we don’t supply that data to anyone.” Ford knows when drivers of its automobiles break the law? That raises all kinds of concerns, and obviously Ford’s PR folks and lawyers didn’t care to deal with them. The next day, after a lot of publicity, Farley “clarified” his statements, saying, “I absolutely left the wrong impression about how Ford operates. We do not track our customers in their cars without their approval or their consent. The statement I made in my eyes was hypothetical and I want to clear this up.”

Well, you know how much I like hypotheticals. Besides, how will we be sure that Ford, if it can monitor our driving, won’t monitor our driving, or at least someone’s driving? Constitutional law specialist and blogger Eugene Volokh has an interesting post about the legal and liability implication’s of Ford’s peculiar spying ability. Introducing his analysis, he writes, Continue reading →