Head of The Undefeated, Kevin Merida, whose race had nothing to do with his hiring, and how dare you even ask such a question?

“The Undefeated” website finally debuted this in January, ESPN’s foray into issues of sports and race.

John Skipper, the president of ESPN, gave an interview with The Wall Street Journal that contained this fascinating quote:

“At the Undefeated, the play is about content. If you do a time-lapse of the last two or three years in sports, you’d see more stories pop to the top about race and sports than anything. It is an important area to explore. There is a business reason: among our most important consumers are African-Americans. There is not right now a go-to site for black fans, other than just ESPN sites. [The Undefeated] will be a black-run and black-staffed site.”

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