Johnson and Johnson

Wow, Look at All the Nice People and Respectable Organizations Profiting From Listerine Killing Alcoholics!

/ Jack Marshall / 7 Comments

I last posted “The Amazing Mouthwash Deception: Helping Alcoholics Relapse For Profit” in March of 2024, about a week after my wife Grace died suddenly. Her death was almost certainly a direct consequence of her alcoholism, which she frequently serviced through the surreptitious consumption of alcohol-containing mouthwash, usually Listerine. I was not planning on re-posting the piece so soon afterwards, but today I discovered the weird story of how botched contract drafting in 1881 resulted in Johnson & Johnson having to pay six dollars for every 2,016 ounces of Listerine sold, (the equivalent to 144 14-oz. bottles) to Listerine’s many royalty holders. Even though the royalties have been split, sold and traded, they are still worth a lot of money because Listerine is the best selling mouthwash (and secret alcoholic beverage) in the world. You can read the whole, strange tale here , but what matters ethically is this: among the organizations making money off of this deadly stuff are…

  • Wellesley College
  • The American Bible Society
  • The Salvation Army
  • The Rockefeller Foundation
  • The Bell Telephone Company

…and the Catholic Archdiocese of New York owned a 50% stake in Listerine royalties for nearly two decades, making almost $13 million over 16 years.

Shame on all of them. As I first explained in 2010 in a post that has been read over 50,000 times (it’s still not enough), Listerine is a destructive resource for alcoholics, and that use represents an untold, but definitely large, percentage of Listerine sales. The companies that have owned Listerine have deliberately maintained the deception that it can’t be guzzled, and the deception benefits their huge market of addicts, and of course, the companies, their shareholders, and royalty owners.

In my 2016 introduction to the post, I wrote in part, “Most of all, I am revolted that what I increasingly have come to believe is an intentional, profit-motivated deception by manufacturers continues, despite their knowledge that their product is killing alcoholics and destroying families. I know proof would be difficult, but there have been successful class action lawsuits with millions in punitive damage settlements for less despicable conduct. Somewhere, there must be an employee or executive who acknowledges that the makers of mouthwash with alcohol know their product is being swallowed rather than swished, and are happy to profit from it….People are killing themselves right under our noses, and we are being thrown of by the minty smell of their breath.”

And now I know that all sorts of nice people and admirable organizations profit from their deaths.

Once again, here is “The Amazing Mouthwash Deception: Helping Alcoholics Relapse For Profit,” dedicated, as it always will be, to brilliant, beautiful, kind, loving—and dead—- Grace Bowen Marshall:

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In Memory of Grace: “The Amazing Mouthwash Deception: Helping Alcoholics Relapse For Profit”

/ Jack Marshall / 12 Comments

When I last re-posted this early Ethics Alarms entry from 2010, I called it, “Since Ethics Alarms Appears To Be The Only Source Trying To Publicize This Problem, Here, For The Third Time.” Not much has changed since then, except that my wife is dead. Listerine played a major role in killing her: Grace’s last major relapse—she battled alcoholism her entire adult life—occurred right before the pandemic when she impulsively drank down an entire jumbo bottle of the vile stuff and shortly thereafter took a nearly fatal fall off a curb outside our home. She never fully recovered from the effects of that fall, though other, less catastrophic relapses involving the mouthwash occurred at regular intervals.

As I explained in an earlier introduction, the original post “raised an important and shamefully under-reported topic, one that despite my exhortations then has yet to be adequately examined in the media.” In 2016, when I googled various combinations of “mouthwash,” “Listerine,”‘alcoholism,” and “alcoholic,” the first result was still my post. [UPDATE: The Ethics Alarms post is now about 100 deep, behind such links as “Should I switch to alcohol-free mouthwash?” Note that since 2016, Google’s algorithm buries EA in its searches because it is insufficiently in tune with the Axis.]

“Most people who are not afflicted with the disease of alcoholism have no idea that mouthwash is a popular stand-in for liquor, or that is used to deceive family members who think an addict is no longer using or intoxicated,” I wrote in the 2016 intro. First I was prompted to re-post the essay after I had been shocked to hear a physician friend who treated alcoholics plead complete ignorance of the links between mouthwash and alcoholism. The last time, it was the surprising reaction of my own physician, who is usually up-to-date on all medical research, and had treated alcoholism sufferers at the VA. He had never heard anything about the problem.

I’m re-posting this time because of Grace. The quote from my 2016 intro is still valid:

“Despite my frustration that what I regard as a true exposé that should have sparked an equivalent article in a more widely read forum has remained relatively unknown, I am encouraged by the effect it has had. Most Ethics Alarms posts have their greatest traffic around the time they are posted, but since 2010, the page views of this article have increased steadily…More importantly, it has drawn comments like this one:

‘Am looking after my twin sister who is a chronic alcoholic. She has been three days sober and then she just walked in and I couldn’t work out what the hell happened. She was in a stupor , but there was no alcohol and I am dispensing the Valium for detox period and she smelt like mint!! Found three bottles of it !!! This is my last big push to help her and she pleaded innocent and no idea it had alcohol in it! Hasn’t had a shower for two days but keeps her mouth fresh and sweet !! Thanks for the information. Much appreciated XXX’

“Most of all, I am revolted that what I increasingly have come to believe is an intentional, profit-motivated deception by manufacturers continues, despite their knowledge that their product is killing alcoholics and destroying families. I know proof would be difficult, but there have been successful class action lawsuits with millions in punitive damage settlements for less despicable conduct. Somewhere, there must be an employee or executive who acknowledges that the makers of mouthwash with alcohol know their product is being swallowed rather than swished, and are happy to profit from it….People are killing themselves right under our noses, and we are being thrown of by the minty smell of their breath.”

Here again is “The Amazing Mouthwash Deception: Helping Alcoholics Relapse For Profit.” Maybe this time it will help someone to avoid Grace’s pain and her ultimate fate.

I’m so, so sorry, my darling, that I couldn’t give you the peace you needed to fight this curse.

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Since Ethics Alarms Appears To Be The Only Source Trying To Publicize This Problem, Here, For The Third Time, Is “The Amazing Mouthwash Deception: Helping Alcoholics Relapse For Profit” [Corrected]

/ Jack Marshall / 15 Comments

I re-posted the early Ethics Alarms entry from 2010, titled “The Amazing Mouthwash Deception: Helping Alcoholics Relapse For Profit,” in 2016. As I explained then, the original post “raised an important and shamefully under-reported topic, one that despite my exhortations then has yet to be adequately examined in the media.” In 2016, when I googled various combinations of “mouthwash,””Listerine,”‘alcoholism,” and “alcoholic,” the first result was my post. “Most people who are not afflicted with the disease of alcoholism have no idea that mouthwash is a popular stand-in for liquor, or that is used to deceive family members who think an addict is no longer using or intoxicated,” I wrote. On that occasion I was prompted to re-post the essay after I had been shocked to hear a physician friend who treated alcoholics plead complete ignorance of the links between mouthwash and alcoholism. Today, it was the reaction of my own physician, who is usually up-to-date on all medical research, and he had treated alcoholism sufferers at the VA. He had never heard anything about the problem.

Google would seem to indicate that there is some publicity about the issue. (Interestingly, while in 2016 Ethics Alarms came up first in any search for the topic, today it doesn’t appear in the first five pages. Why would that be, I wonder? Well, this is another issue.)

This section of my 2016 intro is still valid:

“Despite my frustration that what I regard as a true exposé that should have sparked an equivalent article in a more widely read forum has remained relatively unknown, I am encouraged by the effect it has had. Most Ethics Alarms posts have their greatest traffic around the time they are posted, but since 2010, the page views of this article have increased steadily…More importantly, it has drawn comments like this one:

‘Am looking after my twin sister who is a chronic alcoholic. She has been three days sober and then she just walked in and I couldn’t work out what the hell happened. She was in a stupor , but there was no alcohol and I am dispensing the Valium for detox period and she smelt like mint!! Found three bottles of it !!! This is my last big push to help her and she pleaded innocent and no idea it had alcohol in it! Hasn’t had a shower for two days but keeps her mouth fresh and sweet !! Thanks for the information. Much appreciated XXX’

“Most of all, I am revolted that what I increasingly have come to believe is an intentional, profit-motivated deception by manufacturers continues, despite their knowledge that their product is killing alcoholics and destroying families. I know proof would be difficult, but there have been successful class action lawsuits with millions in punitive damage settlements for less despicable conduct. Somewhere, there must be an employee or executive who acknowledges that the makers of mouthwash with alcohol know their product is being swallowed rather than swished, and are happy to profit from it….People are killing themselves right under our noses, and we are being thrown of by the minty smell of their breath.”

Here again is “The Amazing Mouthwash Deception: Helping Alcoholics Relapse For Profi,” lightly edited and updated. Maybe the third time’s the charm.

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Boy, Do We Need The Third Niggardly Principle Now.

/ Jack Marshall / 49 Comments

To review….

The Third Niggardly Principle , the last of three Ethics Alarms rules applying to situations where someone mistakenly takes offense at a valid and useful word, comes into play when capitulating to such sensitivity create a precedent that will do tangible harm to society, culture, individual rights and personal freedoms. It declares:

“When  suppressing speech and conduct based on an individual’s or a group’s claim, sincere or otherwise, that such speech or conduct is offensive, however understandable and reasonable this claim may be, creates or threatens to create a powerful precedent that will undermine freedom of speech, expression or political opinion elsewhere, calls to suppress the speech or conduct must be opposed and rejected.

Spineless, fearful, submissive and appeasing corporate lackeys, showing us that they can be counted on to surrender core American principles and values to keep their market share and pander to the mob, have decided in recent days to ban certain well understood, useful, common and benign words because “some” believe they imply racism: Continue reading →

Comment of the Day: “The Amazing Mouthwash Deception: Helping Alcoholics Relapse For Profit”

/ Jack Marshall / 13 Comments

There is an Ethics Alarms post “going viral” right now, at least as viral as any post on an ethics blog is likely to go. For two weeks now, my post at the end of July about how the “urban legends” site Snopes had descended into  dishonest, spinning, fact-distorting partisan/ left “factchecking” hackery has lapped all others here, and been shared to record levels on Facebook (nearing 11,000 shares) and Reddit.

This is nice, of course. It has brought a few (though not many) new commenters to the blog, and presumably more readers who stayed to peruse other topics. It has made August 2016, usually a fairly dead month, the most heavily trafficked month in Ethics Alarms annals. The post alerted some people to why Snopes is untrustworthy, though not, apparently, the Washington Post, which cited it as authority just a few days ago. It also prompted, on Reddit and Facebook, several thousand smug “this is not news, I’ve known this for years” comments. Where were your blog post, jerks?

The post’s wide circulation through the web also made me aware that a conspiracy theory holding that Democrats and the Hillary Corrupted maintain a team of attack commenters who go to blogs and attempt to muddy the waters when the truth about Clinton threatens to break through the denial dam might be accurate. I have received four or five almost identical comments on that post attempting to deny my dissection of Snopes’ pathetic attempt to prove that Hillary didn’t defend a child rapist, didn’t discredit his young victim in the process, didn’t know he was guilty when she did it, and didn’t laugh about the case in a recorded interview. None of the four commenters  read all of my post, which echoed a previous one in pointing out, as I always do, that a lawyer defending a criminal is not unethical, that the attacks on Hillary for doing so were ignorant and unfair, and that Hillary Clinton has nothing to apologize for in this case. Never mind: all four of these commenters ( and some others which never made it onto the blog) shifted into similar boilerplate language claiming I was attacking her too,  and preceded to repeat Snopes’ dishonest “factchecking” as if the documentation of its falsity I presented in the post didn’t exist.

Nonetheless, the Snopes revelation was not the Ethics Alarms post I would have chosen to “go viral.” There have been many essay in the last six year that I was, and am, especially proud of and believe were original, perceptive and important, and that have been barely read by anyone, never linked to or shared, and that have had all the impact of a shell thrown into the surf. How I wish my warning to the Republican Party , for example, urging it not to permit Donald Trump to participate in the primaries, had received similar attention. Not a single editorial board or pundit saw the peril looming, or at least  they didn’t write or talk about it if they did, because having The Donald spouting his inanities would be good copy and “fun.”

One such post dates back to the first full year of Ethics Alarms: The Amazing Mouthwash Deception: Helping Alcoholics Relapse For Profit, from August 2010. In six years, it has amassed about the same number of views that the Snopes piece amassed in half a month. Yet the topic, how mouthwash manufacturers profit significantly by hiding the widespread use of their product by alcoholics who use mouthwash to conceal their destructive disease from family members and co-workers, is barely mentioned  on the web—a few places, and almost all of them since the post. Still, Congress hasn’t held hearings, regulatory agencies haven’t noticed, and the products still carry warnings that fool non-alcoholics into believing that the stuff is poison, so nobody drinks it. Lives could be saved, marriages rescued, and endangered businesses might survive, if what I wrote was generally known

I’ve done the original research and put the problem out there. At least I’ve tried, and I will continue to write about the problem, which I have learned about first hand.

My efforts  haven’t been completely futile. I have received some gratifying comments and off-site e-mails from family members who read the article, discovered that a loved one was secret drinker, and got them help. I have also received a few responses that confirmed my work, though none quite like this one from new reader Dave, an alcoholic himself.

Here is his remarkable and  cryptic  Comment of the Day on the post, The Amazing Mouthwash Deception: Helping Alcoholics Relapse For Profit. Is it intentional irony? Is it sarcasm? Is it support, in the form of criticism? You decide:

Halfway through your article I decided it would be a good idea to go to shoppers and grab myself a bottle. I’d been so triggered today, only being a week sober prior. It’s great, you know, the mouthwash deception as you call it. I spend roughly $3.50 on a bottle of Life brand yellow mouthwash and it gets me radically twisted, with zero hangover. So not only does it make it easier for me to be a functioning alcoholic based on its inexpensiveness and zero hangover qualities, it is also amazingly convenient in that within 10 minutes I have three different 24 hour grocery stores I can go to in order to get a bottle.

Alcoholism is a shitty disease, believe me, I have lost much at the expense of it.

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Spreading the Word: “The Amazing Mouthwash Deception: Helping Alcoholics Relapse For Profit”

/ Jack Marshall / 31 Comments

"Bottoms up!"

“Bottoms up!”

I am moved to re-post the early Ethics Alarms entry from 2010, titled “The Amazing Mouthwash Deception: Helping Alcoholics Relapse For Profit,” for a few reasons.

It raises an important and shamefully under-reported topic, one that despite my exhortations then has yet to be adequately examined in the media. If one googles various combinations of “mouthwash,””Listerine,”‘alcoholism,” and “alcoholic,” the first result is, sadly, my post. Most people who are not afflicted with the disease of alcoholism have no idea that mouthwash is a popular stand-in for liquor, or that is used to deceive family members who think an addict is no longer using or intoxicated. None of the recommended policy changes I suggest in the post have been implemented, either.

Last week I chanced to mention the use of Listerine by alcoholics to a friend who is a doctor who treats alcoholics. He was shocked, and had no knowledge of this at all. “Eww!” he said. “Isn’t that poison? You can drink it? I had no idea.” And he is a professional who keeps up  with the literature. (But obviously doesn’t read his friend’s blog.)

Despite my frustration that what I regard as a true exposé that should have sparked an equivalent article in a more widely read forum has remained relatively unknown, I am encouraged by the effect it has had. Most posts have their greatest traffic around the time they are posted, but since 2010, the page views of this article have increased steadily every month. More importantly, it has drawn comments like this one, from yesterday:

“Am looking after my twin sister who is a chronic alcoholic. She has been three days sober and then she just walked in and I couldn’t work out what the hell happened. She was in a stupor , but there was no alcohol and I am dispensing the Valium for detox period and she smelt like mint!! Found three bottles of it !!! This is my last big push to help her and she pleaded innocent and no idea it had alcohol in it! Hasn’t had a shower for two days but keeps her month fresh and sweet !! Thanks for the information. Much appreciated XXX”

Most of all, I am revolted that what I increasingly have come to believe is an intentional, profit-motivated deception by manufacturers continues, despite their knowledge that their product is killing alcoholics and destroying families. I know proof would be difficult, but there have been successful class action lawsuits with millions in punitive damage settlements for less despicable conduct. Somewhere, there must be an employee or executive who acknowledges that the makers of mouthwash with alcohol know their product is being swallowed rather than swished, and are happy to profit from it.

Few had discovered Ethics Alarms by April of 201o. I hope that by re-publishing the post now, it might find its way to more social media pages and even be sent to some investigative reporters. As I ended the original post, spread the word. Mouthwash is killing your friends and family members, or if not yours, those of someone not far away.

Thus, for the second time and hoping for more impact than the first, here is “The Amazing Mouthwash Deception: Helping Alcoholics Relapse For Profit.” Even if you read it the first time, refresh your memory.

People are killing themselves right under our noses, and we are being thrown of by the minty smell of their breath.

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The Amazing Mouthwash Deception: Helping Alcoholics Relapse For Profit

/ Jack Marshall / 64 Comments

It has been with us for centuries, as long as man has been fermenting vegetable matter to produce alcohol, and it is a plague on the human race. Virtually every one of us has friends, relatives or close associates with the disease, or battle the addiction ourselves; although accurate figures don’t exist, estimates of the prevalence of alcohol addiction in the U.S. range between 5 and 12%. Whatever the real figure is, it is a lot, and the disease causes a wide range of problems. For example, close to 50% of all automobile fatalities involve alcohol. Yet the public remains shockingly ignorant about alcoholism, to the detriment and convenience of alcoholics, and the devastation of their families

The ignorance is also profitable to some corporations that are not even officially in the beverage business. The ethics question is, do those corporations knowingly and intentionally encourage and facilitate that ignorance? If so, they have a lot to answer for, and so do government consumer agencies and the media. This ignorance kills.

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