There are good reasons to be skeptical of all studies purporting to analyze what people think according to how they fit into common ideological categories. In 2003, a study purported to portray conservatism as a kind of mental disorder. In 2008, another series of studies was packaged to make the case that liberals were compassionate in words only, that when it came to putting one’s money where one’s conscience was, it was those mean old conservatives who opened their wallets. Now comes a study called “Do Green Products Make Us Better People?”published in the latest edition of the “Journal of Psychological Science.” Its authors, Canadian psychologists Nina Mazar and Chen-Bo Zhong, did a series of experiments comparing the behavior of patrons of “green” products and the conduct of the less environmentally correct. Continue reading →