This has always been true, though some figures have been substantially successful at doing it.

We are reminded of the rule once again as Catherine, Princess of Wales, announced that she was undergoing chemotherapy after a cancer diagnosis in a two-minute video released yesterday. That announcement only came after weeks of wild speculation about Kate’s whereabouts, marriage status and health. It was, therefore, too late—too late to prevent the damage to her reputation and that of the royal family by proving that she and Prince William were capable of avoiding transparency when it suited them. The official excuse was that it had taken “time to explain everything to George, Charlotte and Louis in a way that is appropriate for them,” as she said in the video. As explanations for deceiving the public go, a “think if the children!” strategy is as good as one is liable to find, but even it leaves a scar.

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