The ad campaign for Direct TV’s NFL Sunday Ticket raises the question: if it is despicable, unethical and wrong to do something hateful to another individual because of his race,religion or national origin, can it be cute, funny or socially acceptable to take the same action against someone because of his pro football loyalties?
The Direct TV campaign, depicts the fans of various NFL teams expressing their anger and dismay over the fact that the satellite television service allows neighbors who have recently moved to their area can continue to root for their home town football teams by subscribing to NFL Sunday Ticket. In each commercial, a fan expresses his or her hatred for the newcomer by inflicting some form of surreptitious insult, indignity, or attack: Continue reading