lust

Comment Of The Day: “Megyn Kelly, William Saroyan, Ethics, Me, And Us: A Rueful Essay” (#1)

/ Jack Marshall / 3 Comments

My post over the weekend, one long in germination, regarding the personal and societal dilemma of balancing one’s duty to oneself, one’s duty to be useful  and the infuriating hard-wired human tendency to always seek something different and better, received a gratifying response and at least two Comments of the Day.

This is the first, by frequent COTD auteur Extradimensional Cephalopod, is a marvelous supplement to my post, and I wish I had written it myself, except I couldn’t have.

Here is EC’s Comment of the Day on the post, Megyn Kelly, William Saroyan, Ethics, Me, And Us: A Rueful Essay:

One of the central principles of Buddhism is “life is suffering”. Clarified, it means that conscious beings inherently have some concept of how they want the world to be that is different from how it actually is. Alternatively, if the world is already how they want it to be, either the chaos in the world will bring it out of alignment with their desires, or they will eventually become dissatisfied as their minds develop further. This is what the bartender in Saroyan’s story is referring to. It’s the existential condition; “condemned to be free”, as Sartre put it.

Having studied desire and motivation from an existential point of view, I’ve codified eight motivations that lead people to form goals. They are based on three dichotomies: experience versus control, greater and lesser quantity, and order versus chaos.

Greed/ambition: the desire for more control or more accomplishment (acquiring more possessions or becoming more important).
Gluttony/celebration: the desire for more of an experience (greater intensities or more constant access).
Wrath/boldness: the desire to break through limits by exerting control (disregarding rules or doing the impossible).
Lust/curiosity: the desire to remove limits on one’s experiences (experiencing the unknown).
Hubris/scrupulousness: the desire to impose limits through one’s control (absolute, perfect control over something).
Envy/dedication: the desire to impose limits on one’s experiences (obsession or tunnel vision).
Sloth/contentment: the desire to have less control (having responsibility or having to pay less attention).
Cowardice/prudence: the desire to have less of an experience (avoiding pain or discomfort). Continue reading →

The Doritos Super Bowl Commercial

/ Jack Marshall / 4 Comments

So obsessed was I with the Tebow Super Bowl ad that I temporarily forgot that there usually are one or more product ads that inflame the culture wars.  Sure enough, this time there were two: Audi’s “Green Police” commercial, which has political implications but no ethical ones that I can see, and the Doritos ad, chosen by post-game polls as one of the best and most popular. That one did raise some ethical issues, recently collected by conservative columnist and radio host Dennis Prager.

The spot begins with an attractive woman greeting a date at the door, and asking him inside as she gets ready to leave. She has a young son, four or five years of age, who is snacking on a bowl of Doritos. We ( and the child) see the male date’s face express some combination of excitement, lust and pleasure at the sight of the woman’s comely derriere as she walks into her bedroom. He then sits on the sofa, smiles at the boy, attempts to make pleasantries, and starts to munch on a Dorito. The child sternly slaps the man across the face, and says to him, menacingly, “Put it back,” referring to afore-mentioned Dorito chip. “Keep your hands off my mama…keep your hands off my Doritos,” he continues to the shocked date, getting nose to nose with him in the process. All the actors in the spot are African Americans.

Television commercials can be culturally damaging and irresponsible if they appear to approve, encourage, or endorse wrongful behavior and attitudes. Was this such an ad? Prager thinks so. Let’s examine his objections individually: Continue reading →