“There comes a time when every man will needs to stand up for what’s right and blaze a better path. Today we do that, today we say no thank you to any Republican. If you affiliate with the Republican Party you are not welcome into our store. We will not offer you service. If you come in anyway, I suppose you could sneak in but we will probably know. In fact, we can point out a Republican just from the way you look in person or in a photo. Once I tried doing this and realized I could. We put to a test and told 30 random people that we were guessing Republican or not and all 30 I was correct. You have an uptight, closed energy, negative aura to you… almost evil, and to be honest, usually evil. You also lack a psychic gateway to technology.”
—Billy Williams, owner of the Used Apple store in Derry, New Hampshire.
Signature significance: Billy is unethical, a bigot, a bad neighbor, a bad citizen, a bad American, and a toxic asshole. He is the kind of hateful hyper-partisan fool who is poisoning our culture, our communities, national politics and our public dialogue.
So is anyone who cheers him on.
Billy takes pains to point out that his bigotry isn’t illegal, so it must be OK. (See: Rationalizations List, #4. Marion Barry’s Misdirection, or “If it isn’t illegal, it’s ethical.”) He also doesn’t worry about backlash from any potential customers who might choose to direct their business to someone who isn’t working to divide the United States into divided camps, each discriminating against the other based on hate and contempt for their opinions. “If you’re in it for the right reasons, it doesn’t matter that someone isn’t gonna come to you with their money,” Williams said, courageously. .He then compared himself to Oskar Schindler.
You know, that’s exactly who I thought of! No, wait—it was Oscar Wiener….








