Mark Zuckerberg

Facebook’s Promote Policy: Annoying And Perhaps Stupid, But Unethical?

/ Jack Marshall / 19 Comments

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I have been wading through the many online complaints about Facebook’s  aggressive policy, begun in earnest back in 2012, of reducing the number of “friends” a Facebook user’s posts reach (by about 85%) and then charging the Facebook user a fee to reach more of them. Frankly, as a less-than-intense Facebook user who necessarily spends most of his web-content time running a blog, I didn’t even pay attention to the “promote” button, and wasn’t even aware of the change. The Facebook revenue-generating move is described here and here, but what happened is pretty simple  and easy to understand. Having sucked a lot of people, groups and businesses into using their free service to reach family, friends, like-minded souls and potential customers, Facebook then changed the rules and is now charging for them to get the same reach that was free for quite a while. Is this unethical?

Some, indeed many, think so. Here is the New York Observor:

“This is a clear conflict of interest. The worse the platform performs, the more advertisers need to use Sponsored Stories. In a way, it means that Facebook is broken, on purpose, in order to extract more money from users. In the case of Sponsored Stories, it has meant raking in nearly $1M a day.”

This is Dangerous Minds, in a widely circulated attack on Facebook called “I want my friends back”:

“It’s perhaps the most understated stick-up line in history, worthy of a James Bond villain calmly demanding that a $365 million dollar ransom gets collected from all the Mom & Pop businesses who use Facebook. How many focus groups do you reckon it took until Facebook’s highly paid marketing and PR consultants finally arrived at such an innocuous phrase for describing information superhighway robbery?”

Robbery? Conflict of interest? A hold-up? Bait and switch? This is the kind of tantrum that shows how easy it is for unscrupulous politicians to use the profit motive, free enterprise and capitalism as cheap scapegoats for every problem under the sun, all the better to build support for a massive, all-powerful government that will make everything right, and ensure that we all have lollipops and rainbows regardless of talent, effort, hard work or the cruel turns of fate.* Facebook created this service millions use for free—how dare the bastards try to make money out of their ingenuity and enterprise? Don’t we all, in a real sense, own Facebook? Shouldn’t we? Continue reading →

Unethical Website of the Month: Lovely-Faces.Com

/ Jack Marshall / 5 Comments

If the Guinness World Record for smugness and arrogance-holding creators of Lovely-Faces.com’s “logic” became acceptable, kidnapping President Obama would be a dandy way to demonstrate that the Secret Service was incompetent, and triggering a “fire sale” crash of technology-based U.S. systems would be a fine way to show that they are insufficiently protected. Paolo Cirio, a media artist, and Alessandro Ludovico, media critic and editor-in- chief of Neural magazine, claim that their goal of showing how Facebook makes identity theft too easy justifies their means of proving it:  stealing 250,000 Facebook member profiles and organizing them into a new dating site—without the members’ permission, of course. Continue reading →

The Facebook Founder’s Sinister and Unethical Hundred Million Dollar Gift

/ Jack Marshall / 3 Comments

When is a hundred million dollar gift to help schools unethical?

It is unethical when it represents the power of money taking control of government. It is unethical when it induces politicians to breach their duty to obey the law. It is unethical when it demonstrates that the principles of democracy and law can be bought, sold, and distorted for a price.

In a shocking development last week that received very little thoughtful or critical coverage from the news media, Facebook mogul and co-founder Mark Zuckerberg gave the Newark schools $100 million in return for dictating how the schools are run. Zuckerberg, backed by Oprah Winfrey, another billionaire, who put the school governance sale on her TV show,  wants Newark Mayor Cory Booker to run them.  New Jersey Governor Chris Christie, who also appeared on the strange Oprah segment, has agreed in principle to make Booker the overseer of his city’s infamously bad school system. As for the fact that a New Jersey statute doesn’t allow the governor to put the mayor of a city in charge of its schools once the state has taken over control of them, well, money, not the law, rules in New Jersey, and that appears to be just dandy according to the state’s governor, Zuckerberg, Oprah, Republicans, Newark parents, news editors and citizens.

Meanwhile, that whirring sound you hear is Thomas Jefferson spinning in his grave. Continue reading →