Well, there goes my head again, and I really need it this weekend.

Hold on to yours: this really and truly is one of the “Pride” packages for Mars Inc.’s Skittles:

I don’t understand how this could happen in a major corpoation. In a pluralistic society, it is unethical for products and services to deliberately polarize the public, politically, socially, in any way whatsoever. True, the temptation for rainbow-colored Skittles to try to exploit the LGTBQ propaganda for marketing purposes must have been strong for some marketing execs with the cranial depth of a walnut shell, but the fact that sane parents don’t want their kids proselytized by their candy shouldn’t be that hard to grasp.

If the type is too small for you to read, the legends somewhere under the rainbow include “Joy is Resistance” and “Black Trans Lives Matter,” both of which are semi-incoherent, but the intent is clear. (Is the character with the sunglasses supposed to be in drag? What does “skate & live” mean? Is skating on the rainbow a metaphor for embracing an LGBTQ identity?)This is the equivalent of forced political speech, and the force is being applied to children. Holding that package sends an unintended message, weird as it is, and once that political message is associated with the brand, eating Skittles at all becomes a political act.

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