Thanks to the popularity of Malcolm Gladwell’s airport book store best-sellers and many of those who cashed in on his formula, like behavioral economist Dan Ariely (Predictably Irrational), psychological experiments are increasingly referenced in the media and the blogosphere, not to mention at the dinner table, more than ever before. Call me an alarmist if you like, but this makes me worry about the reckless, harmful and even diabolical experiments being dreamed up by the next wave of aspiring authors and the researchers who give them their best material. Continue reading →