By now it should be clear what was wrong with the Bud Light promotion featuring silly biological male drag queen Dylan Mulvaney,. First of all, it was incompetent: alienating your core market to score political correctness points with  groups that don’t care about your product is idiotic. It was also irresponsible: investors in the company don’t own stock to be part of political grandstanding, they want to make money, and a company has an obligation not to undermine that objective. It was disrespectful too: making one’s product into a symbol of one side of a culture wars skirmish forces consumers to take sides, and is a slap in the face to consumers who don’t happen to agree with the company’s stance.

None of this was difficult to figure out, but a smug female marketing VP decided to use her job to advance her own political beliefs rather than to do what she was hired to do: sell beer.  This, of course, should have meant a bonanza for the competitors of Bud Lite; if Bud’s sales were going to implode (and they have, down about 25% with no relief in sight), light beer-lovers (weird as they may be) had to go somewhere. But even before the “Drink Bud Lite, show your support for self-identifying women with penises” campaign, Miller Lite had issued the smugly woke video above during Women’s History Month. It’s worse than the Bud Lite ad, even though it won’t lose as many loyal customers:

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