How many people were involved with this ad for Miracle Mattress?? How did it get on the air without someone with a brain cell twitching pointing out that it was so offensive that it would spark significant, indeed company-threatening backlash on social media? The company owner has apologized abjectly, but this is a serious management botch. Unless he is lying in his apology and didn’t know about the ad or see it before it was launched, he has hired a bunch of incompetent who are given far too much power.

The woman who starred in the commercial is the San Antonio store’s manager. She, at very least, has proven herself to be an incompetent fool. It might help business recover if in addition to her being fired, her head was placed on a pike outside the store…but that would be wrong.

On the bright side, maybe Colin Kaepernick  will buy a mattress there.