Bravo to General Mills for its new Cheerios commercial:

It’s not grandstanding, it’s not in your face, but it’s brave: bi-racial families are so common today that the absence of them in TV commercials could only be the result of a conscious choice by Madison Avenue and Corporate America to avoid offending even those few who should be offended. And TV ads have great cultural force in molding norms, expectations and standards. Some company with a major product needed to take the plunge, and General Mills did it.

I wonder how long it will take them to have a same-sex couple in a Cheerios ad. Continue reading →