I may be the only person who cares (other than the company’s that are losing sales to the tactic), but look-alike labeling, branding and packaging are ethicly objectionable if not flat-out fraudulent, and if it isn’t that, it’s a insult to shoppers’ intelligence. I particularly detest kids DVDs with the same titles and similar graphics as Disney DVDs, but containing cheap knock-offs that look like Hanna Barbara cartoons when the cartoonists were having a bad day. Now that my kids video purchasing days are over, it’s over-the-counter drugs and food packaging that trick me when I’m not paying attention and in a hurry, and with me its one or the other, often both. I got caught Wednesday, in fact, buying a Safeway knock-off that had the same colors as the real McCoy.

Thus I’m grateful to Consumerist, which recently asked for readers’ to send in photos of the most ridiculous examples of store brand imitations. With these, it’s not the lame attempts to fool consumers that’s annoying so much as the laziness and the pure lack of respect and creativity involved in the effort or lack of it.

There was a theme on the late, lamented film satire show Mystery Science Theater 3000 when the special effects or other aspects of the cheesy science fiction and horror movies they mocked were particularly ridiculous: “They just didn’t care.”

That’s what’s going on with this Hamberger Helper rip-off…

and this pathetic “I Can’t Believe It’s Not Butter” clone… Continue reading →