It has been with us for centuries, as long as man has been fermenting vegetable matter to produce alcohol, and it is a plague on the human race. Virtually every one of us has friends, relatives or close associates with the disease, or battle the addiction ourselves; although accurate figures don’t exist, estimates of the prevalence of alcohol addiction in the U.S. range between 5 and 12%. Whatever the real figure is, it is a lot, and the disease causes a wide range of problems. For example, close to 50% of all automobile fatalities involve alcohol. Yet the public remains shockingly ignorant about alcoholism, to the detriment and convenience of alcoholics, and the devastation of their families

The ignorance is also profitable to some corporations that are not even officially in the beverage business. The ethics question is, do those corporations knowingly and intentionally encourage and facilitate that ignorance? If so, they have a lot to answer for, and so do government consumer agencies and the media. This ignorance kills.

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