If enough of these tune in to your TV show, the number of real viewers don't matter. Which gave Oprah an idea...

Oprah Winfrey’s new cable network, OWN, is foundering, so the much-worshipped icon of female empowerment empowered herself to rig the ratings system by sending out this tweet to her gazillion Twitter followers ( all right, she has only 9, 253, 598) Sunday night:

“Every 1 who can please turn to OWN especially if u have a Neilsen* box.”

OWN was debuting a new show called “Oprah’s Next Chapter.” Since a Nielson household is one of the 25,ooo Americans whose viewing habits are extrapolated to calculate the estimated viewers of any program nationwide, a direct appeal to someone with a Nielson box is an attempt to cheat. Those boxes count as many thousands of viewers in the ratings process, which is why the identity of the Nielson household is carefully protected. It is also why the penalty for trying to manipulate the ratings (if only the Nielson households and nobody else watched Oprah’s show, the ratings would inaccurately indicate that the program was a sensation) is to have the offending program’s ratings erased entirely. Continue reading →