l, c: O yesterday; r: Cover O.

By purest coincidence, I was looking through a magazine rack at CVS yesterday and taking notice of how well Oprah Winfrey has been keeping the pounds off lately. Then, this morning, I saw footage of her walking across a stage to announce her latest venture, something to do with chai tea. Mama mia! The woman I saw smiling and waving, presumably the real Oprah, was easily 50 pounds heavier than the look-alike who has been gracing the cover of recent O’s, though I will say, as mitigation, that the strategically shot March cover has a graphic over OW’s gut.

I could not care less how much Oprah weighs or what she looks like. However, an ethical narcissistic—and what else can you call a woman who publishes a magazine named after herself that has her as the cover model for every single issue?—has limited choices:

• Keep yourself in fabulous shape, so you are fit to be a cover girl (by your own standards)
• Don’t put yourself on the cover when you don’t feel cover-worthy
• Use cartoons, or
• Let it all hang out.

Not an ethical option: showing your loyal, trusting readers that you look one way, when in fact you look a whole lot fatter.

Yes, yes, I know—photoshopping, airbrushing, make-up, glamor photos, “it’s done all the time.” This is Oprah’s magazine, her image and her body, and pictures communicate. Her covers say “This is what I look like, be like me.” If she doesn’t look like her covers or even close, that’s an outright, calculated lie. It’s really as simple as that.