Yes, apparently Don Lemon is moonlighting as Pabst Blue Ribbon’s social media flack. This enthusiastically vulgar tweet, an instant classic, appeared this morning because of only one of a few reasons: the low-level schmuck who has the job of tweeting out stuff for the maker of this long-reviled beer couldn’t take it any more and snapped like a dry twig in the wind; he or she picked a highly unethical way to quit after making up and thinking, “Oh god, what am I doing with my life?”; or this was a well planned, brilliant way to get everyone talking about a beer that few thought was still being brewed.

Regardless, its not the kind of thing any company should inflict on social media users, even those who favor Twitter, the bottom of the barrel.

Alas, the that remains on Twitter is this sad remnant of what was…