Noting that MSNBC has given Rev. Al Sharpton his own show, I am compelled to ask: What is broadcast journalism’s accepted criteria now that justifies an individual’s enshrinement as a cable news commentator?
Is it name recognition? The “right” political orientation, in this case, knee-jerk liberal? A ready-made fan base? Theatrical presence? If these are the criteria, by all means, hire Al Sharpton. Hire Alec Baldwin, Donald Trump, Rod Blagojevich and Jane Fonda, too. Gary Busey. Manny Ramirez. Hulk Hogan. Bozo the Clown.
Or is the proper and responsible criteria credibility, integrity, honesty, fairness, and journalistic credentials? If those archaic standards are still in place, or if MSNBC wants to pretend that they are, then the hiring of Sharpton marks a new low in broadcast news coverage cynicism and recklessness. Continue reading

