Piper Rochelle is human civilization rot. The child star turned slut-for-bucks epitomizes how the social media age has curdled childhood, taste and ethics. It’s an ugly story, and one that I was blissfully unaware of until recently.

Piper, 18, has been performing for money since she started winning kiddie beauty pageants—a dubious “ick or ethics” activity itself—from about the age of three. Her mother began uploading clips of her prancing around to YouTube when Piper was 8. The mother, a stage mother from Hell (and hopefully destined to end up there) moved her budding meal-ticket to LA when the girl was 10, “homeschooling” her (it is anyone’s guess how much of the schooling involved actual education) while selling her daughter’s images online. Next, Mom began recruiting “the Squad”, a group of other preteen children to exploit with Piper as the leader. First they were filmed doing darling little girl things until they were transitioned to tween “crush content”: scripted reality show-style drama with episodes about infatuation, coming of age, teenage angst, first kisses and dating.

Piper Rockelle became the most famous online “kidfluencer.” Her tween and teen content was popular and lucrative on YouTube, and Piper built a fan base of millions of bored low-lifes and budding pedophiles on TikTok and Instagram. Then, in 2022, eleven members of the Squad sued Rockelle’s mother Tiffany Smith, and her boyfriend and business partner, Hunter Hill, alleging abuse and exploitation. TheirYouTube channel was demonetised, costing Piper and her mom hundreds of thousands in lost dollars every month.