In a previous post that apparently established the proprietor of Ethics Alarms as a “fuddy-duddy,” I discussed the disturbing series of stereotype-bashing Direct TV commercials that sets out to show how amusing irrational hatred and gratuitously cruel behavior can be. The commercials seem to be escalating, and why not? Ethics Alarms isn’t their only, or most prominent, critic, and ethics be damned—the ads are being watched and talked about! Victory! And besides, they’re aimed at football fans, a demographic that is rather less likely to find the encouragement of random violence upsetting in any way.

The latest “hurt your rival” drama from Direct TV shows two police casually tasering a man who “cheats” in the Fantasy Football league by using his Direct TV NFL  feed to get an upper hand on the competition. (He is seen twitching on the floor. LOL!). As a commenter on the previous post has pointed out, police nationwide are fighting a perception and public relations battle over alleged incidents of excessive force, many involving tasers. This commercial encourages distrust of the police, and reinforces a false and unfair perception that misuse of their power and authority is the norm. Is it worth the laughs, if indeed there are any?

I think the standards for comedians and commercials should be different, with comics having the broadest possible discretion to do or say whatever they feel is necessary to promote mirth from their audiences. TV commercials are more than entertainment: the audiences don’t choose the content of ads or know when they will see them, and their visibility and repetition gives the commercials enough influence over cultural attitudes to warrant a higher level of responsibility on the part of the company and the ad agency.

Mainstream media ads both reflect public attitudes and mold them. The Direct TV ads either show we have a callous society, or are helping to make us one.