In Massachusetts, David Leavitt found that Target had mislabelled an electric toothbrush as costing $0.01 rather than $100. When he eagerly rushed to take advantage of the obvious error, a Target checkout employee refused to sell the item at that price, and the store manager backed up the employee.

This set Mr. Leavitt, who says he is a journalist (he appears to be a gaming writer), off into a full-scale social media attack on Target. “This [Target] manager Tori is not honoring the price of their items per Massachusetts law,” tweeted Leavitt, including the young manager’s photo. He then indignantly announced that he had called the police on the Target manager, and said he was prepared to take her and the store to court.

This being social media in the United States of America, where everything, even toothbrushes, is political and a provocation to go to battle,  Leavitt’s vendetta was seen as an unjust  progressive vilification of business, so conservatives rallied to Tori’s defense. The  #TargetTori hashtag was born, and a GoFundMe page raised $28,000 to send her on a well deserved vacation.

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