Wow. Just when I thought the Left’s outrage machine had reached new levels of absurdity over an attractive white woman advertising bluejeans by using a very old play on words (Jeff Goldblum uses the same one in “Jurassic Park”),the Right’s outrage machine says “Hold my beer!”
Cracker Barrel stripped its old logo of both its barrel and its “cracker,” and all of a sudden it was Bud Light all over again. The company’s stock even crashed. How the decision could possibly be seen as some kind of kowtow to wokeness is beyond me, and should be beyond everyone who isn’t Woke Deranged.
The old logo was archaic, messy and unattractive. Okay, so the old guy sitting by the barrel looked white, but he was yellow, for heaven’s sake. This isn’t like removing Uncle Ben or Aunt Jemima, or that naughty Native American lass whose Land O’ Lakes box could be rigged to make a wallet peep show. I’d compare the Cracker Barrel change to Kentucky Fried Chicken becoming KFC, and no one freaked out over that, though, admittedly, it transpired before both conservatives and progressives had gone nuts in their distrust of each other.
The one aspect of this nothingcracker that supports the fevered conspiracy theory on the Right is the Cracker Barrel management’s deplorable past record as a pandering, cowardly, principle-free bunch of weenies.
Here is the Ethics Alarms post (from 2020) about the last time this company entered the culture wars. I still haven’t forgiven it.









