QVC

Ethics Quiz: The Duchess of York’s Website And The Duke of Plazatoro

/ Jack Marshall / 40 Comments

The category is Celebrity Ethics, Royal Ethics or Marketing Ethics, depending on your point of view. Unfortunately for ethical clarity, how you answer today’s Ethics Alarms Ethics Quiz may depend on which category you choose.

Sarah Ferguson, Duchess of York, is embarrassing the Royal Family again, only this time it isn’t by throwing snowballs at photographers or by not being as demure and lovely as the late Princess Diana. This time, the self-exiled and divorced Fergie is trading on her title to make a living as an internet huckster. She has a website that peddles a juicer for weight loss and “The Perfecter Ultra”:

The Perfecter Ultra Heated Styling Brush combines innovative ionic technology with pure black tourmaline heating plates for ultimate convenience in achieving salon quality hairstyles at home. Create silky straight styles or beautiful bouncing curls, reduce frizzies or add volume to thinning hair, the Perfecter Ultra is the remarkable styling tool that does it all.

The Duchess has also been appearing on QVC, the cable shopping network where shopping addicts, lonely recluses and easy marks hang out. Among the Royals, with whom she is already on the outs, this is considered…unseemly. Concludes Tom Sykes at the Daily Beast:

“Her website majors in its attempts to cast her shill as public service, saying, “One of my missions in life now is to help people fight their weight challenges so they can live longer, healthier and happier lives. Take it from me: you can do it!”  But the truth is, Fergie is selling her title, and getting paid a no-doubt healthy fee for her promotional activities.”

There’s little doubt that “selling her title” is a fair description.

Your Ethics Alarms Ethics Quiz of the Day is…

As Duchess of York, does Sarah Ferguson have an ethical obligation to behave like the symbol of the British Commonwealth that she and the rest of the Royal Family is, or can she ethically use her title as she chooses, including to sell junk on the internet?

Continue reading →

QVC Shows Us Why We Are Becoming Stupid, Ignorant And Helpless

/ Jack Marshall / 51 Comments

Cable shopping channel QVC just had an episode that should call a lot into question, but won’t.

In the segment above, QVC host Shawn Killinger demonstrates beyond a shadow of a doubt that she possesses nothing resembling a grade school understanding of astronomy. She is obviously not ashamed or embarrassed by this, as she is willing to expose it in horrible vividness on nationwide television. Launched with a statement that itself should never be uttered within earshot by any adult of normal intelligence who isn’t tripping or doing a cruel imitation of the late Anna Nicole Smith—“it almost kind of looks like what the Earth looks like when you’re a bazillion miles away from the planet moon”–Killinger engages in a debate over whether the moon is a planet, a star, or something else she doesn’t understand.

Over at Slate, astronomer/author Phil Plait provides a really smug and obnoxious explication of the issues involved, designed to make him look and feel superior: you see, the astronomic definitions of “moon” and “planet” are more complicated than the non-scientists mocking Killinger think they are, so he’s as much smarter than them as they think they are smarter than her! Wow, Phil, I’m in awe. And you are one of the reasons we are stupid: you make being educated look like a character flaw. Continue reading →