For some reason, a grocery store sale led me to purchase an absurd number of Ritz cracker boxes in late 2023. Those crackers lasted until just a few weeks ago, so I only had to buy another box last week. I knew immediately that the new box was smaller and lighter than the ones I had been staring at for over two years.

Sure enough, Nabisco replaced cracker packs with smaller packs in 2024 resulting in about 30% fewer crackers by weight while keeping the same price. But that’s not what most annoyed me. The crackers themselves are noticeably smaller, and also thinner. I’ve been eating Ritz crackers, the favored crackers in the Marshall family, most of my life. I knew their size like I know my nose. I can’t find a good photo that demonstrates the difference, but it is dramatic.

That means, of course, that the “ORIGINAL” label on the front of the box is a lie, and false advertising. The weight is on the box as required, and if an alert consumer is paying attention, he or she knows that the price is the same for fewer crackers. But there is no way the smaller Ritz can accurately be called the “original” version.

Who knows what other hidden surprises will be in store for cracker aficionados in the years ahead?

This was my last purchase of Ritz crackers.