“Jellybean”

Yes, he really did: best-selling British crime novelist R J  Ellory actually went on Amazon, and using fake names like “Jellybean” and “Nicodemus Jones,” wrote rave reviews of his own books . In one review, he called one of his novels a “modern masterpiece” and wrote that it “just stopped me dead in my tracks.”

How embarrassing. Sales a little soft lately, R J? He also used fake identities to post negative reviews of his rivals’ works. Continue reading →