
Producers of the smash hit Broadway musical “Hamilton,” soon to sweep the Tonys in historic fashion, have raised the top premium seat price to a record-obliterating $849.
The previous high for Broadway show’s ticket prices was $477 for the best seats to “The Book of Mormon.” The producers are taking advantage of the fact that the show has reached mania status, something like the Dutch tulip craze. Waiting lists for tickets are months long. The show is a cultural phenomenon, but it is still a show.
This musical, reinventing the genre with a hip-hop score and an intelligent, challenging book, could be that rarity, a popular musical that matters, and one that draw young…even straight!…young people back to a genre that has been rapidly declining and increasingly irrelevant to modern popular culture. So given that opportunity,and already making money hand over fist, what does the production do?
Raise tickets to an obscene level. Ensure that the tickets to other shows will rise too. Make live theater, which is already too expensive for any family to attend not named Pritzger or the equivalent, even more elite and even more inaccessible to normal, working Americans. Continue reading