All Super Bowl commercials are unethical by definition: they aid, abet, reward and perpetuate the gruesome and deadly culture of pro football. I’ve written about that enough lately, however, so when I woke up with a leg cramp this morning at 4:46 AM, I decided to go online and watch the Super Bowl ads. Here is what I discovered:

1. Most Ethical Ad: Pampers

http://www.youtube.com/watch?v=3HWxiDsGenk

Yet another pro-birth ad during the Super Bowl! This one is especially well done, and for once babies aren’t used as mere adorable props to sell a product unrelated to babies. The spot shows a sonogram of a baby giving her first “hello” with a heartbeat playing in the background, and progresses to show the family’s “firsts” together, from ” first tears of joy” to “first first word.” The ad was especially welcome as a rebuttal to last week’s jaw-droppingly callous and absurd characterization of the abortion issue by MSNBC’s resident radical. Melissa Harris-Perry. She asked a guest,

“Are you at all distressed in the ways that I am about the idea that there is a separate interest between an individual and something that is happening in her body that cannot at that moment exist outside of her body? So, the idea, for example, that I would need a court’s permission for cancer treatment or the court’s permission for a surgery that would remove my hand. Like, if it’s my body, I guess I can’t understand why the state would have to give me permission.”

“Something that is happening” that “cannot exist outside her body”?  This is called “desperately stretching for a deceptive euphemism that avoids the central issue.” The Pampers ad focuses on that issue: more than one human life is involved here. Last year, Harris-Perry said,

“When does life begin? I submit the answer depends an awful lot on the feeling of the parents. A powerful feeling — but not science.”

That’s right: it’s a life if the parents think it is, otherwise it’s just like a tumor or a hand. I suspect that future generations will look back on such bizarre and intellectually dishonest arguments by the pro-abortion groups the way we regard the claims of slavery defenders who claimed that black’s weren’t really human. They will wonder how they managed to prevail in public opinion and policy so long using such obvious and vile nonsense.

One way they managed to prevail is that journalists went out of their way to avoid publicizing the aspect of the controversy that make abortion advocates squirm. For example, I reviewed six online ratings of the Super Bowl ads, and not one of them mentioned the Pampers spot, though commentary, ratings and videos of almost all the others were covered. Fascinating. Continue reading →