A photography site that knows about ethics, too.

SmugMug is a photo sharing website that comes complete with a blog on photo sharing issues, including ethical ones. Here is the blog’s most recent post, a remarkable confession and an apology, as excellent an example of  taking responsibility for a mistake, being accountable and apologizing sincerely to the party harmed as there is. The post is entitled, “What Were We Thinking?”

“Sometimes you see the dumb things companies say and you wonder, ‘What were they thinking?’

I never imagined that happening to us, but we did something so dumb in a blog post, we’re now looking at each other blankly and asking, what were we thinking? The post was about image theft and we used examples from pro photographer Valerie Schooling’s site and gave the impression she was doing things wrong, which she wasn’t.

To make matters worse, we somehow embedded screen captures of her site without asking her permission.  If it weren’t such a dumb thing to do, I could explain why we did it other than the obvious: she and her photos are awesome. Naturally, her friends and other respected photographers in the industry asked us what we were thinking, and unfortunately the honest answer was, “We weren’t.”

We learned a lesson we’ll never forget because we also betrayed ourselves, since we are photographers.  We apologize for the time and angst this caused a lot of wonderful people.”

“Chris MacAskill
President & co-founder
Not usually so clueless”

Perfect. Continue reading →