Why is the Cognitive Dissonance Scale the graphic I chose for the final word on Disney’s “live-action” remake of Walt’s biggest and most important hit, 1937’s “Snow White and the Seven Dwarfs”? (For some perspective, realize that we have the same relationship on the timeline to that film that it had to the Presidency of Millard Fillmore.) It is clear that this cultural ethics train wreck, which EA has been dutifully covering (here, here, here, here here, and here), is now stuck inextricably in cognitive dissonance territory. For most viewers, what they think about the movie will be influenced far more by their biases and what they associate with the movie than the movie itself.
That’s how the scale works, as I keep explaining ad nauseam. If Disney is generally a plus-5 on a ticket-buyer’s scale (once upon a time, Disney would have been a plus-10 or higher on everyone’s scale) and the movie in a vacuum would be at “Meh”-level Zero, Disney would pull the film into positive territory. If Disney is in negative territory already for a different viewer, the film begins with an anchor chained to its metaphorical ankles.
Thus it is hardly surprising to see this as the early returns on the film (which doesn’t officially open in theaters until tomorrow):
What’s going on here? Well, a lot…


