Here’s now sinister this ad is: I must have watched it six or seven times before I thought, “Hey…wait a minute!”
The male “bad date” in the ad is so disgusting a viewer is half-hoping the woman pulls out a .44 and shoots him right between the eyes. This is masterful manipulation at work…he begins with an insult framed as blame causing him disappointment: “You’re too short.” Asshole. Then he reveals his narcicissm and boastfulness, showing the selfie “by the dumbbells.” Giant asshole! Next the air-drumming comment…UNBELIEVABLE asshole! When he gets to the bit about forgetting his wallet and “Sugarmamma,” the viewer is seeing red, and feeling that the victim of this toxic creep is being noble by just sneaking out rather than setting him on fire.
But she isn’t. She’s being an asshole too, just a slightly better one. Leaving the table on false pretenses to escape is cowardly and indefensible. Moreover, someone who misbehaves as outrageously as the “bad date” needs to be told just clearly how unacceptable his conduct is and why, since he obviously doesn’t know. His next victim will at least partially be the runaway date’s fault.
The commercial also showed an anti-female bias by making the bad date a male and his victim female. A genders switched version would inspire at least a substantial reaction from viewers of “What a weenie! The jerk doesn’t have the guts to confront that jerk!” But teh woman in the ad is also a weenie—it’s just that the Hyundai marketers are calculating that running away from confrontations and unpleasant situations is a girl thing, and socially acceptable.
No, it really isn’t. This is not only a stereotype, it’s a damaging one. Why haven’t we elected a female President yet? Accumulated cultural poison like this commercial is one of the reasons.
Incidentally, I hope that actor who plays the asshole was well paid for his performance, because he may end up dying single and alone as a result.







Not all Comments of the Day have to be epics. Sometimes a spare, eloquent, short comment makes a crucial point as well as it can be made.
Here is Isaac’s Comment of the Day on the Comment of the Day bonanza that is “KABOOM! Anti-White Stereotyping At The Smithsonian’s National Museum of African American History and Culture”: