Let me dispense with the outrage over The New York Post’s brilliant (from their perspective, which is selling newspapers) and tasteless front page covering the death of Menachem Stark, a Hasidic real estate developer ( a.k.a. “slumlord”) who was found murdered and burned in a dumpster last Friday in Long Island.
The operative principle is not, as the reader who flagged the issue suggested, the Golden Rule. The Golden Rule does not often apply to the press, which is supposed to be truthful, not kind and diplomatic. There are provisions of most journalistic codes about avoiding unnecessary harm to third parties, which is pretty much a universal ethics rule in every field, from law to the military. When, however, you operate a tabloid, and not just any tabloid but a tabloid whose brand is defined by intentionally shocking, outrageous, assaultive and controversial headlines and photos, “Unnecessary harm to third parties” is almost an impossible principle to apply.
The headline is a perfect example of the Julie Principle, which I explained back in May. The Julie Principle comes into play when an undesirable or annoying characteristic or behavior pattern in a person or organization appears to be hard-wired and part of their essence. In judging such a person or entity, it is useful to keep the lyrics of Julie’s song from “Show Boat” (lyrics by Oscar Hammerstein Jr., music by Jerome Kern) firmly in mind, when she sings…
Fish gotta swim, birds gotta fly…
I’ve gotta love that man til I die
Can’t help lovin’ that man of mine! Continue reading