Facebook is so out.
Ethics Strike One was the research itself, using its own, trusting users as guinea pigs in a mad scientist experiment to determine whether their moods could be manipulated by secretly managing the kind of posts they read from Facebook friends.
Ethics Strike Two was the lack of its subjects informed consent for the study, violating the basic standards of human subject research. A boilerplate user agreement that makes a vague reference to using data for “research” in no way meets the requirements of informed consent for this kind of study.
This brings us to Ethics Strike Three. In justifying the legality and ethics of the research, Facebook’s researchers explained that leave to perform such experiments was consistent with the user agreement (See Strike Two): “[the experiment] was consistent with Facebook’s Data Use Policy, to which all users agree prior to creating an account on Facebook, constituting informed consent for this research.” As I pointed out above and in my previous post on this topic, this isn’t informed consent as the research field and various ethics codes define it. But even if it was, this statement is a lie. Continue reading