The above staff bio is featured on  VibrantNation.com, a website styled as “the leading online community for Baby Boomer women – the place where they connect and support each other on issues unique to life after 50.” The “composite staff member” known as Susan Lee Ward even has her by-line on some articles.

Your Ethics Quiz Question:

Is featuring an imaginary editor on a website unethical if it is fully disclosed? Or is it just batty?

The problem is one that has come up before: does disclosing something as an untruth cleanse it of its unethical characteristics? After all, there is no Susan Lee Ward, yet she is listed as an editor. That picture can’t possibly be her, because there is no “her.” Anyone who doesn’t read staff bios will in fact be deceived–and how often do you read website staff bios? Heck, people still write me angry e-mails saying that they don’t know who is writing all these ethics essays.

As usual, this comes down to a matter of trust. Are we less likely to trust a website that posts the bio and picture of a staff member who doesn’t exist? Or are we more likely to trust a website that tells us that it has invented an editor? OR are we less likely to trust a website that says it has invented a website for new-agey reasons that don’t really make much sense? When a publication uses fake editors, I wonder who or what they are trying to hide.

My reluctant call on this one: I don’t distrust the site because it has invented an editor. It has made a good faith effort to be transparent.

I distrust the site because inventing an editor for the stated reasons tells me that the real staff is insane.

[Thanks to Health News Review for finding this.]