The Organization That Will Help You Kill Yourself for $20,000…What a Deal! [Corrected]

“People” magazine is carrying the depressing story of Maureen Slough, (above), an Irish woman, 58, who told her family she was going on vacation to Lithuania with a friend. However, she confided to two friends that she would really be traveling alone to Switzerland, where a non-profit there would help her to kill herself.

And that’s what she did, after paying the organization, Pegasos, in Liestal, Switzerland, £15,000 (a bit more than 20,000 U.S. dollars) for the assistance.

A brief digression: Assisted suicide is legal in Switzerland and had been since 1942. It isn’t euthanasia which is illegal but often isn’t punished here in the U.S. and elsewhere: the patients kill themselves with prescribed drugs, and doctors aren’t involved beyond writing a legal prescription. (Writing a prescription for a drug that the doctor knows the patient will use to commit suicide is, in my view, a violation of medical ethics.)

Maureen’s adult daughter received a text message on WhatsApp from Pegasos informing her that her mother had died. That was nice of them. “What was worse was not only did I get the text on WhatsApp, they had advised me that her ashes would be posted to me in 6-8 weeks,” she said. “In that very moment, because I was alone, I just sat there with the baby and cried… I just felt like my world ended.”

Later, Slough’s ashes arrived.

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Ethics Dunce: Tag Heuer

Swiss watch company Tag Heuer announced today that it would drop Tiger Woods from its advertising.  The CEO of the company told  Swiss paper Le Matin, “We recognize Tiger Woods as a great sportsman but we have to take account of the sensitivity of some consumers in relation to recent events.”

Translation: We, of course, would never presume to question the character and integrity of a husband and father who engages in serial adulterous affairs with any cocktail waitress, lingerie model, porn star, reality star or other owner of two x chromosomes as long as she had the physical dimensions of Jessica Rabbit, but such conduct apparently displeases some of our customers, heaven knows why, and though we’d use Martin Bormann as a spokesperson if he sold enough watches, our guess is that Tiger won’t. So he’s out.

This is called “doing the right thing for the wrong reasons.”

But these are the Swiss, after all. They wouldn’t even take a stand against Hitler.