The Super Bowl ad featuring Tim Tebow and his mother that caused so much angst and controversy before it aired turned out to be mild, understated and forgettable. Now we know why CBS felt it could use the spot to move away from its long-time ban on issue advertising during the NFL’s big game. We also know that the actual ad made the argument by abortion rights groups that the ad would be inappropriately “divisive” for an American sports ritual designed to bring us together seem even more ridiculous than it was—no mean trick.

In the ad, Quarterback Tebow and his mother never did tell the story of his birth after Pam Tebow had been counseled to terminate her pregnancy. You had to go to a website to read about it. Indeed, had the various advocacy groups that opposed the ad just kept their collective rage to themselves, few viewers would know about the pro-life aspects of the Tebow story. All of the ad’s work was done before it ran, thank to the pre-Super Bowl sputtering of NARAL, NOW, and their colleagues. Continue reading →