Google is a significant force in the dissemination of information, and that translates into power. The most ethical use of that power is no use at all: just give us a way to find what’s on the web, and let us do the filtering, thanks. As you probably know, Google has the credo “Don’t be evil,” a three-word invitation to controversy. What does Google regard as “evil,” exactly? Its Code of Conduct Preface explains:

“Googlers generally apply those words to how we serve our users. But “Don’t be evil” is much more than that. Yes, it’s about providing our users unbiased access to information, focusing on their needs and giving them the best products and services that we can. But it’s also about doing the right thing more generally — following the law, acting honorably and treating each other with respect.”

Good. That’s seems exactly right— unbiased access to information. Two recent situations, however, have raised questions about how unbiased Google really is. Continue reading →