Ethics Quiz: The Duchess of York’s Website And The Duke of Plazatoro

The category is Celebrity Ethics, Royal Ethics or Marketing Ethics, depending on your point of view. Unfortunately for ethical clarity, how you answer today’s Ethics Alarms Ethics Quiz may depend on which category you choose.

Sarah Ferguson, Duchess of York, is embarrassing the Royal Family again, only this time it isn’t by throwing snowballs at photographers or by not being as demure and lovely as the late Princess Diana. This time, the self-exiled and divorced Fergie is trading on her title to make a living as an internet huckster. She has a website that peddles a juicer for weight loss and “The Perfecter Ultra”:

The Perfecter Ultra Heated Styling Brush combines innovative ionic technology with pure black tourmaline heating plates for ultimate convenience in achieving salon quality hairstyles at home. Create silky straight styles or beautiful bouncing curls, reduce frizzies or add volume to thinning hair, the Perfecter Ultra is the remarkable styling tool that does it all.

The Duchess has also been appearing on QVC, the cable shopping network where shopping addicts, lonely recluses and easy marks hang out. Among the Royals, with whom she is already on the outs, this is considered…unseemly. Concludes Tom Sykes at the Daily Beast:

“Her website majors in its attempts to cast her shill as public service, saying, “One of my missions in life now is to help people fight their weight challenges so they can live longer, healthier and happier lives. Take it from me: you can do it!”  But the truth is, Fergie is selling her title, and getting paid a no-doubt healthy fee for her promotional activities.”

There’s little doubt that “selling her title” is a fair description.

Your Ethics Alarms Ethics Quiz of the Day is…

As Duchess of York, does Sarah Ferguson have an ethical obligation to behave like the symbol of the British Commonwealth that she and the rest of the Royal Family is, or can she ethically use her title as she chooses, including to sell junk on the internet?

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One Class, 114 Valedictorians….W.S. Gilbert Warned Us About This

Apparently this has been going on at Arlington, Virginia’s Washington and Lee High School, from which my niece graduated, for years.  The school calls about a third of its graduating classes “valedictorians,” so 1) the school can put it on their college applications and deceive those who haven’t connected the dots; 3) make certain the school can claim a female valedictorian, a black valedictorian, an Asian-American valedictorian, a trans valedictorian…you know, because everyone is above average, like in Lake Woebegon, and 3) the official rationalization, to eliminate competitiveness for honors among students, because life isn’t competitive.

Back when I wrote about this in June, 2010, the news was that…

In many high schools around the country, as many as fifty graduating seniors were designated “valedictorians…

Now honor inflation ins some schools is  more than double that, so this atrocious practice is obviously catching on. Integrity is such a chore. Excellence, superiority, achievement…they are all chores too.  As for the genuinely superior students, they are out of luck: this is the high school equivalent of all the gladiators standing up and crying “I’m Spartacus!,” except now it’s “I’m the smartest one in the class!” This Maoist denial of the fact that some of us earn more success than others and that there is nothing wrong with doing so is all the rage, and you can expect to hear more such ideas as the various candidates to lead the nation, one founded on the principle of personal self-determination based on ambition and enterprise, argue about how to deal with “income inequality.” Income inequality is but a subset of talent, industry, risk-taking and ability inequality…and good fortune inequality too. Might high schools sending graduates out into the world with the cuckoo concept that everyone should be regarded as equally accomplished whether they really are or not also contribute to income inequality?

Why yes, I think so. Continue reading

Law School and High School Credential Corruption

In many high schools around the country, as many as fifty graduating seniors were designated “valedictorians,” because the traditional honor for the top academic performer is a coveted credential, and the schools wanted as many students as possible to have the benefit of it. On their future resumes, will these students footnote “valedictorian” to let potential employers know that it doesn’t mean they were #1 in their class? Of course not. Their schools have given them a license to inflate their qualifications and achievements. Until every school clones its valedictorians, the credential now is inherently deceptive, and it is the high school administrators, not the students, who are doing the deceiving.

Ah, but “you ain’t seen nothin’ yet!” The New York Times reported that at least ten law schools, S.M.U., New York University, Georgetown, and Tulane among them, have deliberately altered their grading curves—-some retroactively—in order to make their graduates artificially look better to employers. Continue reading