This is a weird one.
Tropicana, the orange juice people, decided it was time to redesign its carafe-style plastic bottle that it has used for years, replacing it with a more traditional-looking plastic bottle. It also reduced the amount of juice from 52 ounces to 46 ounces, and redesigned the label.
Loyal Tropicana drinkers don’t like the new look of the bottles, and are accusing the company of “shrinkflation.” Tropicana suggests that retailers sell the new 46-ounce version for $3.99, 70 cents less than the carafe, but stores don’t have to comply and many aren’t. Sales of the popular brand crashed shortly after the new containers were unveiled. Tropicana’s sales dropped 8.3% in July from 2023, they dropped 10.9% in August, and by October, Tropicana’s sales had dropped 19%.
Ethics Alarms 