Twix’s successful “Need a moment?” campaign has long based its humor on encouraging people to lie themselves out of various embarrassing predicaments. Though almost all of them portray men as stereotypical sexist creeps, they have generally been within acceptable limits of exaggeration for the sake of humor. Its recent ad, however, crosses ethical  lines by seeming to trivialize and even encourage infidelity, while claiming that the product can facilitate it. Continue reading →