Many years ago, I was charged with running a U.S. Chamber of Commerce study on rising Hispanic business in the U.S. I worked with many Hispanic scholars and organizations, including the U.S. Hispanic Chamber of Commerce. One of the recommendations in the draft report, written by a Cuban-American diplomat and scholar, was that Hispanic-Americans needed to purge their culture of toxic habits and traditions that undermined business success, and the primary example was tardiness and a lack of concern with meeting deadlines and appointment times.

The point was especially vibrant because the meetings of the group were almost always delayed while we waited for several key members who wandered in anywhere from 30 minutes to more than an hour after the designated time.

There was some animated debate over this, because some members—not just the habitually tardy ones—tried to argue that impugning the “manyana” attitude tradition would be an insult, allowing “white” values to erase “brown” ones, and declaring non-Hispanic culture “superior.” Continue reading →