
1. William Shatner didn’t die. It doesn’t matter. People really don’t get moral luck, do they? Of course, only a tiny percentage of the public reads Ethics Alarms. 90-year-old William Shatner flew into space yesterday aboard a ship built by Jeff Bezos’ Blue Origin company. The former “James T. Kirk” and three fellow passengers boldly went to an altitude of 66.5 miles over the West Texas desert in the fully automated capsule, then safely parachuted back to Earth. The flight lasted just over 10 minutes. I had previously and correctly pointed out that Bezos had violated basic Kantian ethics, the Categorical Imperative, by exploiting Shatner and placing the old egomaniac at risk in order to promote Blue Origin. “But Shatner consented!” Bezos apologists kept telling me. So if someone consents to being used as a means to an end, that makes using a human being as a means to an end ethical?
Well, sometimes—Kant was an absolutist, and there are no absolutes. However, Shatner’s exploitation doesn’t qualify as an exception. What if the stress of the flight had killed him? Then many would be questioning Bezos’s motives, but the ethical problem is the same whether Shatner survived or not. That the flight didn’t end up looking like an elaborate grand suicide for an iconic actor who knew his time had almost run out anyway was pure moral luck.
