Media executive Justine Sacco tweeted an impulsive, racially provocative joke on the social media site Twitter that a lot of people found offensive, didn’t like, or felt they could justify participating in cyber-bullying as if they found it offensive. As a result, she has lost her job, is being portrayed as a virulent racist across the web, receiving threats and hate messages from strangers, and has become an international pariah.
It doesn’t matter what the tweet said. It was a tweet–140 characters directed at nobody in particular, that harmed nobody in any way, unlike, say, the tweets by various celebrities trying to direct mobs to where George Zimmerman could be found and beaten. Nobody attacking her knows this woman, what’s in her mind and heart, what she has done in her life or the good works and deeds she may be responsible for. And yet thousands of strangers, many of whom are almost certainly, on balance, less admirable people than Justine Sacco in many ways, have chosen to use her 140 ill-chosen characters as provocation to throw a huge, greasy monkey wrench into the gears of her life. Continue reading




