http://www.youtube.com/watch?v=pShKu2icEYw

Hmmmm.

As regular readers here know, I often criticize TV ads for sending unethical messages or endorsing unethical conduct. I have even been accused of being hypersensitive on the subject. With the controversial Peloton commercial above,  I missed it, if there was  an it to miss.

The surprising thing is that a lot of the objections to the ad are coming from the Right. If I had bothered to think about the Peloton commercial, I would have perhaps detected that it was sexist, with a critical husband demanding that his already apparent fit and lovely wife get in better shape, and she dutifully complying. Indeed the Left was annoyed: Yashir Ali, who writes for HuffPo and New York Magazine (and you know what THAT means) captured the spirit of the objections:

Another tweeter wrote, “So sweet. My husband was inspired by the Peloton ad to get me a pair of pants in a child’s medium and a handwritten note that says “Don’t fucking touch me till you can fit into these.”

The Right, however, was equally disdainful. Allahpundit wrote,

The weird part is the … eagerness with which she shows her gratitude. It’s lovely to be grateful for an expensive gift, but she’s *really* grateful and *really, really* wants her husband to know it. It’s not just that she feels compelled to record herself using the bike repeatedly over a span of many months. She looks curiously anxious doing it, even when smiling into the camera. At the end of the clip, when she finally shows him the footage, her eyes are trained on his reaction, seemingly desperate for his approval. Is, um… How do I put this? Is everything okay between these two?

Another conservative wag, Steven Kruiser, wrote, Continue reading →