Ethics Dunce: Bismarck, North Dakota’s CBS Affiliate, KXMB

will Farrell

Actor and comedian Will Ferrell donned his  Ron Burgundy persona from “Anchorman”  and delivered the news for KXMB in Bismarck Saturday night. It was a promotion for “Anchorman 2: The Legend Continues,” the sequel to Ferrell’s  2004 hit comedy about a fictional news team in the politically incorrect 1970’s. The station’s sales manager, Tammy Blumhagen, explained that Ferrell’s agent contacted her in May and asked if he could anchor or co-anchor a newscast as part of the promotion tour for “Anchorman 2.” “When they called us, we kind of jumped at the opportunity,” she said.

Well, why wouldn’t she? Since U.S. journalism has abandoned all but the wan pretense of being a legitimate profession, perhaps all TV news broadcasts should just go the route of Bismarck’s local CBS station, and let clowns, reality stars, high school athletes, citizens picked at random, talking macaws and trained seals deliver the news. After all, neither the news judgment, integrity nor competence of what passes for journalists these days can be assumed or even expected. Why not just turn over the broadcast of the evening news to a comedian who plays a idiotic anchorman in films? It’s not like informing the public about what’s going on in the nation and the world is important or anything. The public doesn’t have a right to know. The public has a right to be amused. Continue reading