
This box of rocks also has an idea about how to save the Postal Service, and it's probably better than Sen. McCaskill's.
[ I know—I need some Republican IEOTWs. There have been a lot of Democrats lately. The problem is that the things presidential candidates say don’t qualify (Michele Bachmann’s claim that she could lwoer gas prices to $2 would have been a sure winner), and the Democrats have been unusually inept lately.]
From the New York Times, discussing the U.S. Post Office’s impending insolvency:
“An overarching trend that has fueled the Postal Service’s crisis — and reduced annual mail volume by 22 percent since 2006 — is that Americans are e-mailing, paying bills electronically and reading shopping catalogs and news online.
“Noting that some great books have been written based on letters sent by the Founding Fathers and by soldiers, Senator Claire McCaskill, Democrat of Missouri, urged the postmaster general to run an advertising campaign urging Americans to send more letters to each other.
““There is something special about receiving a piece of first-class mail, knowing that it comes from someone you care about,” she said. “I really believe that if someone would begin to market the value of sending a written letter to someone you love, you might be surprised what it will do for your Christmas season.”
That’s brilliant, Claire: spend money the Post Office doesn’t have to urge more people to use an archaic method of communication they no longer use since it is slower, less reliable and more expensive than the alternative, because there’s “something special” about it! That’s going to turn everything around. Continue reading








