PETA—People for the Ethical Treatment of Animals— has announced that it is starting a porn website to attract attention to the plight of animals. Over on his Business Ethics Blog, Chris McDonald asks whether this means that PETA has “jumped the shark.” More so than offering Octomom money to put a billboard on her lawn advocating spaying pets so they won’t have litters like hers? More so than complaining that Punxsutawney Phil, the groundhog of Groundhog Day fame, should be replaced by a robot? I don’t think so. Besides, jumping a shark would be cruel to the shark.
The tunnel-visioned organization, well on its way to becoming a joke to the detriment of its abused animal constituency, has registered the domain name peta.xxx and plans to launch a pornography website in December that “draws attention to the plight of animals.” How will it do that, you ask? By using images of naked women performing sex acts on men to attract viewers, and then making the audience observe graphic videos of animal abuse for the privilege of watching the graphic sex. “We try to use absolutely every outlet to stick up for animals,” says PETA spokesperson Lindsay Rajt, who adds that the organization wouldn’t use its “flashier tactics if we didn’t know they worked.”
Let’s put that right at the top of this list, entitled “5 Things PETA Doesn’t Understand About Ethics.” Continue reading








