“For fifteen tense minutes on Thursday afternoon, United Airlines’ fare booking engine was operating at full steam. Someone, likely a Flyertalk user, noticed that fares between Washington DC and Minneapolis were pricing at $10 and posted his finding onto the forum. Attention grew rapidly, with over 100 replies in just an hour, and the news spread to Twitter. The glitch in the system appeared to offer $0 fares plus $5 in tax for many domestic flights, and was apparently caused by human error. Some forum readers reported finding $10 flights between Washington DC and Hawaii, while others scooped up over a dozen tickets to destinations all over the country.”
Your Ethics Alarms Ethics Quiz of the Week,
(as if you couldn’t guess), is:
Was it ethical for people to take advantage of this computer glitch and purchase tickets at an impossible discount?
I bet you also know what my answer is. Continue reading








