There’s nothing substantively wrong with the fitness chain Planet Fitness’s new philanthropic program to combat bullying. However, one has to question the ethics alarms and basic English comprehension of a company that sees nothing wrong with naming a campaign “The Judgement Free Generation.” I just saw a TV ad that was a teaser for the program. The announcer ended by saying “Now Planet Fitness is creating a Judgement Free Generation.”
Judgement is not a bad thing. Judgement is a good thing. So is making judgements. Society without constant judgements of all kinds cannot possibly have or maintain standards. Without standards, there can be no ethical guidelines and boundaries.Nobody with any concept of what ethics are and why they are essential to civilization would every want to eliminate judgement. Judgement and bullying are not synonymous, not even close.
What some copywriter at Planet Fitness has done is to launch a national campaign that frames “judgement” as something to be avoided. Nobody in the hierarchy there perceived anything wrong with that. This isn’t being “judgement free,” this is just bad judgement, as in incompetent.. To the extent that it advances the culture’s increasing tendency to discourage negative judgements against any conduct, even objectively destructive conduct, leading to purely subjective ethics (that is, no ethics at all), the campaign’s message is irresponsible.
Besides, based on what I’ve seen of late on college campuses, Bernie rallies and anti-Trump freakouts, we may already have a judgement-free generation.
At least one.